Social Media, Stereotyping Strengths and Horn Blowing

The ABA Journal published an article discussing whether Web 2.0 plays to women's "strengths" more than men's.

Based on my 22 years in the legal profession, I agree that generally women are less comfortable blowing their own horn than some men seem to be. I don't agree with a view that women are better at building and nurturing relationships and that they are better at using social media to do so.

In fact, I don't see a lot of lawyers using social media to build strong personal relationships. I see lawyers using it to raise their credibility and visibility which is wonderful, but this is not the same as actually establishing and maintaining personal relationships.

Social media is a doorway to relationships but many lawyers stand on the threshold without ever saying hello. For example, if you typically send a LinkedIn request without a personalized message, you are doing exactly what I'm talking about.

Using social media like LinkedIn, blogs and Twitter, plus websites, to provide value, stay in touch and demonstrate knowledge and expertise, increases your credibility and raises your visibility. Regardless of whether you are a female or male lawyer, using social media to do so is often a lower key, more comfortable way to stay visible and/or toot your own horn than sending personal success story emails or walking the halls pounding your own chest.

Why not give it a try?

If you are interested in coaching to enhance your credibility, raise your visibility, develop stronger relationships and bring in more business, please contact me.

Alternative Tracks in Law Firms - What Do You Think of Them?

This week's Crain's Detroit Business has an article on staff attorney positions and other non partner track positions in area firms.

What do you think about firms creating such positions?

What do you want in your career and what's holding you back from attaining it? If you are ready to go for it, please contact me.

Positioning For Your Future

Several of my lawyer clients want to work as in-house counsel some day. A few others would like to be a judge. Most of my clients want to stay where they are and continue expanding their practice. Regardless of their personal goals, all of these lawyers are thinking about how to best position themselves for the future.

No matter your end goal, here are a few basic keys to your future.

1. Start now. It is never too soon or too late to position yourself for a better future as a lawyer. If you don’t have many contacts in your desired field, figure out a way to make them and get started. If you notice that most corporate positions require experience you lack, find a way to fill that gap or demonstrate the same skills in a different setting. If you want to be a judge, start developing name recognition with either the people who could elect you or those who could appoint you.

2. Build on your strengths. Assess your professional and personal strengths and capitalize on them. Rather than spending most of your time trying to fix your weaknesses, spend more time developing your natural strengths. For more on this approach, check out various books on strengths identification and development by Marcus Buckingham, Donald Clifton and Tom Rath.

3. Be the lawyer you would want to hire. A potential interview question is: “How would your co-workers describe you?” Regardless of your future goals, make sure you really are living up to how you would want your clients or co-workers to describe you. Acknowledge this and start aligning your behaviors with your values. If you are behind on entering your time, you keep breaking promises to clients, or you have trouble staying focused on projects until completion, chances are you aren’t being the lawyer you would want to hire.

You can wait for your future to happen to you or you can control what you can and start positioning yourself. String together a series of small steps to make these changes and then keep going. It’s your future.

If you would like lawyer coaching to help position yourself for your future, please contact me.

Lawyer Marketing & Business Development: Be Strategic

When I was a first year associate, and for a hundred years thereafter, the common school of thought on business development for lawyers in firms was "learn to be a good lawyer and the work will come." Sometime later lawyers started to advise associates to get involved in an organization or two as an extra curricular activity for marketing and business development purposes.

Rarely, however, did experienced partners advise younger lawyers in firms how and why to be strategic about business development. Rarely did, or do, they talk with them about how people find and hire lawyers, or how and why business might develop from extra curricular activities.

Therefore, associates across the country joined local alumni groups, junior chambers of commerce, women's groups, athletic clubs, etc., without a clue as to how legal work might come their way as a result. And, as a result, they spent a lot of time in those groups without ever getting much legal work.

The main mistake was the lawyers' lack of strategy about who and why people might hire them. They never thought about who they wanted calling them or referring a client to them.

Such lawyers never created a strategic plan that (1) identified a target market of potential clients and referral sources, and (2) laid out how they would reach that target market. Instead, they spent their extra time networking without a plan, hoping that someone they knew would someday need their services or know someone who did.

Granted, lawyers in general, within and outside of firms, are much more sophisticated now in terms of marketing and business development than 22 or even 5 years ago. But I find that many lawyers still do not approach marketing and business development with a clear idea of who they want to hire them and how that market will know of them when they need their services.

People do business with people they know, like and trust. People hire lawyers they know, like and trust. But being known, liked and trusted is not enough to develop business. To get retained as a lawyer, you have to be known, liked and trusted by the people who will need your services or refer you legal work in your practice area.

You can be highly admired and incredibly valuable in your local alumni group but if no one in the group is likely to ever need a commercial litigator or business tax lawyer, or know someone who does, do not consider your involvement to be business development and marketing. It may be an important part of your personal plan, but it is not part of your business development plan.

If you want coaching to create and implement a strategic marketing and business development plan that works for you, please contact me.

Job Search Tip #3 for Lawyers - When You Are Not Working, Sell or Learn

Ann Arbor lawyer David Nacht recently gave advice to lawyers on how to get more business: “spend your time either working, selling or learning.” This applies to job hunters as well. When you are not working (working or applying for jobs), sell or learn.

Selling here means selling yourself. You have to network to develop relationships so that people get to know, like and trust you. Raise your visibility, get involved and get known for your great and unique qualities. If you hide at home or in your office, searching online or only asking people to tell you of openings, you are not selling yourself.

Keep learning. Use part of your time to learn a niche area, write an article, become knowledgeable about something that can help you stand out, or take time to develop more of your skills. This will help you get a job and get clients in the future.

Use your time to position and distinguish yourself. If you don't believe this is useful, ask yourself why someone would select you for an interview among all of the other candidates. What makes you stand out for the jobs you are seeking? Isn't it time to make that happen?

Next post's job search tip: Develop a Presence on the Web.

If you are ready for coaching to improve your job search, please contact me.

Job Search Tip #2 for Lawyers - Start Working For Free

She had quit her job as a lawyer six months earlier. She had intended to make a transition into a different kind of legal practice, but she still did not have a job. He was more than a year out of law school and did not have a job. Another lawyer started worrying about having a gap on her resume immediately after being laid off. Five months later she still did not have a new job.

Since they had nothing but time on their hands, it was surprising that only the first of these lawyers started working for free. The other two did no legal work whatsoever - - a missed opportunity to add legal experience, develop their skills, demonstrate initiative, expand their network, obtain more references, and create a longer track record of success.

You can be like the second two, view your situation as beyond your control and almost give up. Or you can focus on what you can control and use part of your time to work for free to gain legal experience and make valuable contacts.

If You Are Not Working, Start Working For Free.

Following are a few ways you might work for free as a lawyer. It is important to choose areas of law that actually interest you and that you believe will help you in your specific search. It is also important to note that I am not advocating working for free as a lawyer at a law firm or other for-profit entity.

-Do pro bono work for your local legal aid office or bar association.
-Provide legal advice, administrative or other help for non profit organizations.
-Get creative and work on legal initiatives for a community group, city council, school board, the State Bar, etc.
-Research and get involved with relevant legal issues, proposals and potential legislation at the local, state or federal level.
-Work with student clinics in law schools, universities or colleges.
-Write a legal column for your local newspaper.

The bottom line: if you take initiative, you can make something happen in your job search by using your law degree and free time to make things happen for other people and organizations. Choose wisely and you will use your legal skills, enhance your resume, expand your network, make valuable contacts, get more references, and help others at the same time. By doing so, you will better position and distinguish yourself in your job search.

Next post's lawyer job search tip: Sell or Learn.

If you are ready to improve your job search through coaching, please contact me.

Job Search Tip #1 for Lawyers - Stop Applying For Everything

She was mad. She had been rejected for a job as an associate that she didn't want, doing work she knew she wouldn't like and probably getting paid 40% less than her previous salary. She didn't understand why she hadn't received an offer after her interview at the firm. She was mad for several weeks.

He was mad. He had been told during an interview that he was overqualified. It was a first year associate position doing work he knew he wouldn't like, for very little pay, in a work environment he would not otherwise choose, but he needed money. He was mad for a while.

If these examples sound like you, or your job search strategy is to spend all of your time online applying to every law related job you find, and/or sending your resume to every law firm within 75 miles, stop and think for a minute. What is your ROI? What is the return on your time and efforts?

If all you are getting in return is mad, depressed or burned out, don't give up all hope. You don't have to start studying for another state's bar exam. There is a better way.

First, Stop Applying To Every Legal Job Posting You Find.

When you limit your efforts to jobs you actually want and for which you are a strong candidate, writing cover letters is easier. You will notice it immediately. You will know how your skills, experience, interests and background fit the job description and the value you will bring to the employer. Your letter and application will be more persuasive. Your fit and desire will show more convincingly in an interview.

By being selective about the jobs you apply for, you are more likely to stand out and you will save time, money and energy.

Why set yourself up for depression or frustration from rejection or silence about positions for which you had no reason to stand out or jobs you didn't want? That can't be the best possible use of your time and resources.

Next post's law job search tip: If You Are Not Working, Start Working For Free.

To improve your job search through coaching, please contact me.

How Not to Conduct a Job Search (Lawyers & Law Students)

1. Apply to every legal job posting you see.
2. Spend all of your free time searching online for job postings.
3. Mail your resume to every law firm in the area.
4. Apply for lawyer jobs you don’t want.
5. Ask for generic help.
6. Have no LinkedIn profile or just a bare bones one.
7. Internalize things you can’t control.

Does your job search look like this? Does someone you know do these things? What are the results?

I see lawyers and law students conducting job searches this way all the time despite the wealth of good advice available about how to conduct a personalized search. And instead of interest and success, these common search tactics quickly lead only to frustration, exhaustion, burnout, continued unemployment or still being stuck in the same job.

Looking for a lawyer job in this economy can be incredibly hard and time consuming. There is no simple or easy solution and no single plan fits everyone. But if your job search isn't producing any results, not even a nibble, stop doing what isn't working. Seriously, look at the list above and stop doing what isn't working. At the very least you will stop wasting your time, energy and money.

Stay tuned here for how these tactics hold you back in your job search and tactics to replace them.

If you are ready to improve your job search through coaching, please contact me.

Judge Stephen Murphy Brings Corner Bar Concept to Life

"Get to know other lawyers in the 'bar' and build relationships throughout your career." U.S. District Court Judge Stephen J. Murphy III brought the Coach's Corner Bar concept to life this week at the Detroit Metropolitan Bar Association's inaugural "Drink 'n' Learn". Accompanied by good friends from the U.S. Attorney's Office and his law clerk, Judge Murphy shared insights and stories at a Detroit watering hole, including help he has received from other lawyers throughout his career, even as a Federal judge. Click on the photo to see more pictures from the first Drink 'n' Learn.

Mark your calendar for the second and third Drink 'n' Learns on April 21 and May 19. Stay tuned for details.

Similarly, on March 22 the Detroit Metro Bar Association presents a lively after hours "Debate on Appellate Advocacy" by Michigan Court of Appeals Judge Elizabeth Gleicher and her appellate lawyer husband Mark Granzatto. Think Tracy and Hepburn, Carville and Matalin. Educational and social, regardless of whether you are an appellate lawyer.

Last, yes, as president-elect of the DMBA I am promoting our events here on Coach's Corner Bar. The DMBA --Raising the Bar Through Networking, Practice Development and Community Service. http://www.detroitlawyer.org/

For those of you not here in metro Detroit, check out your own local bar associations. Meet some people, develop relationships, get referrals, enhance your skills, seek advice, know your judges, help your community.

Visualize Success: More Examples of 2010 Successes

I share a few more of this year's real life successes to help lawyers visualize their own definition of success for 2011 and how they can get there. (As always, I've used fictional names for privacy purposes.)

Charles' solo practice grew steadily this first year after he left the firm. By providing excellent legal advice and services and expanding his contacts, he continues to get more referrals, to be hired by other firms for specialty work, and to get repeat business from happy, satisfied clients.

Tamra's niche work continues to increase as she finds ways to let people know what she focuses on and of her accumulating successes. Despite the economy, she had record setting months financially this fall after many years of practice.

By achieving a very challenging personal goal this year, Ally realized that with the right plan she can also take on significant professional challenges that she never would have tried before. And just as she formed new habits to achieve her personal goal, she is creating new habits that help her more efficiently manage her case load.

Matthew created procedures to streamline his work and have more control over it. He focused on building his own practice and set boundaries for when and what he would do to service his partners' work. He raised his visibility and increased his credibility. As a result he took a worry free vacation and brought in more new business and more revenue than ever before after many years in his firm.

Samantha overcame a paralyzing fear of public speaking this year. She now even almost looks forward to her next presentation. Her tremendous growth in this area spills over to her professional presence and confidence within her firm as well. Her value as a partner is being acknowledged more than ever.

Hannah interviewed and was hired for her dream job this year. She overcame an unexpected rough start by focusing on what was most important. Now, thanks to her intelligence, humor, common sense and work ethic, her star is rising at a record setting pace.

If you would like to make changes in 2011 and reach your own definition of success, please contact me.

Listen Up, Lawyers: 5 Rules For Really Listening (per David Winter)

Communicating includes listening. Communicating with your clients, partners, other colleagues, other lawyers, potential clients etc., includes listening to them. Since communicating is a relationship skill, when you improve your listening, you will improve your professional and personal relationships. How does that sound?

David Winter, a successful plaintiff's lawyer in metropolitan Detroit and a friend of mine, shared some of his advice on listening this week. Like the #1 rule for losing weight, Dave's 5 rules for listening are simple but not easy.

"Let’s get one thing straight, listening isn’t waiting for the other person to stop talking so we can provide a rebuttal. Listening is understanding, interpreting, and paying attention to what is said. The pathway to successful listening is outlined by five rules. Learn and practice them and your career as a lawyer will become a much more rewarding experience, professionally, personally and financially.

The rules I follow are:

• Listen to why something is important to the speaker.


• Confirm you understand the speaker’s true meaning.


• Ask for explanations, don’t assume.


• Don’t offer opinions.


• Edit out internal responses."

Learn and use these rules in 2011. Notice what happens.

If you would like coaching on your professional relationships, please contact me.

Your Year In Review and 2011 Preview

What are you most proud of from 2010?

When I asked my lawyer clients this question last week and this week, almost all of them said they are most proud of how they have taken more control of their practice, career or work day this year. And almost all of them say they did this by developing better business practices, asserting themselves more and raising their profile within and/or outside of their firm. To start making changes, they had to be brave, step outside their comfort zone and stop doing what wasn't working.

Take time this week or weekend to list 100 accomplishments (yes 100!) from 2010 - - large, small, professional, personal, events, actions, tangibles and intangibles, whatever. No one but you needs to see your list. This is a time to be proud of yourself and who you were this year.

So acknowledge yourself and your year. You will see that you accomplished more than you realize and more than you give yourself credit for. You will also more clearly see what you want to accomplish in 2011, who and how you want to be, and how you will make it happen.

Congratulations on 2010 and best wishes for 2011.

If you are ready for coaching to make 2011 your best year yet, please contact me.