Wednesday, August 17, 2011
Tips 2 & 3 on Doing Things Differently
Many lawyers in firms see themselves as “service partners” working on other partners’ clients without any control over or time for the development of their own practice. It is a self-perpetuating reality until they take big steps to change it.
One partner finally realized it was up to her to assert herself and act more like an owner than an associate. She knew if she wanted to take her practice in a particular direction, she had to put a plan together and get started. She did. Result: her senior partners noticed and initiated the discussion about supporting a workable plan.
A partner at another firm wanted to develop his own book of business but needed time for it. He set parameters for the scope of his involvement on other partners’ matters, managed his time better and let his partners know he was developing a niche. Result: he is steadily building a book of business through referrals and presentations and doing more of the sophisticated work he likes.
3. Timing is rarely right.
“The economy is bad right now." "My kids are little." "My parents need me." "Work is crazy lately." "Maybe when things slow down a bit." "We want to have another child.”
Face it, timing is rarely right. When was the last time you thought “this is a good time to ….?”
Stop waiting for the perfect time. Marketing/business development, time management and career management are never ending processes. Name your fear(s) and make a list of what you will give up if you don’t take action now. People have done it and you can too.
Please contact me if you are ready to start.
Tuesday, August 16, 2011
Doing Things Differently
“I wish I had time to do marketing." "I apply online for in house jobs but I never hear back." "I don’t like talking about myself." "I don’t have any control over my work day.”
Lawyers rarely look objectively at what they are doing, how they are doing it and what they can do differently to improve their results. When they do take a look and start doing things differently, results are often immediate and noticeable.
1. Be intentional. For a different result, stop doing the same old thing.
A lawyer heeded some advice. She responded to a LinkedIn invitation by sending back a message with a coffee invitation to get to know the other person’s practice better. She received a resounding yes and “you’re the first person to ever send back a note in response to a LinkedIn invitation.” Instead of mindlessly accepting the invitation to link in, the lawyer had acted intentionally. Result: within a week coffee was consumed and the door for mutual referrals was opened.
A lawyer wanting a better fit decided to stop hiding in the woodwork. In her firm she always shined the light on her colleagues. She shrank from talking about herself and minimized everything she did. Yet she realized hiding her interests and experience wouldn’t get her closer to her dream job.
So she changed her perspective on talking about herself. Now she shares more about herself with her close contacts and has found appropriate ways to ask for help. Result: after two months of this change, she received a call from a contact about a position that was being held for her. Her ideal contacts list is growing and a firm client requested she take over as its lead lawyer.
What can you be more intentional about?
Next Post: Tips 2 and 3.
If you are ready for coaching to make changes, please contact me.
Monday, August 15, 2011
Job Search Tip #4 for Lawyers: Develop a Web Presence
Build these profiles so that when people want to know something about you professionally, they can search online and find you. Even if you are looking for your first lawyer job, having a presence on the web gives you more credibility and visibility.
In addition, eventually when your profile is strong enough, people will find you when they search for someone with your qualifications, experience or other characteristics. Recruiters definitely use LinkedIn, even in the legal profession.
A LinkedIn profile is an easily updated online resume that allows you to share more information and recommendations. In your profile, you can easily ask for and display recommendations for any and all positions and activities. For that reason if for no other, build a profile and put a hot link to it on your resume. Potential employers will have immediate access to your recommendations.
LinkedIn helps you quickly expand your network of contacts during your job search without the common fear of being annoying or a “stalker”. It is perfectly acceptable to send someone a LinkedIn invitation with a few personal sentences a day after you meet them. After all, this is a professional online networking tool. Many people find sending a personalized LinkedIn invitation much easier and more natural than drafting a “nice to meet you, please keep me in mind….” email from scratch that they hope will lead to something further.
LinkedIn helps you stay visible to your contacts. By using the update/status bar you can stay on your contacts’ radar screens without anxiety about being intrusive or a bother.
Last but certainly not least, in addition to using LinkedIn to showcase yourself as part of your job search, you can also use LinkedIn in your job search to look for information on and contacts with firms, companies and people. Do not underestimate this resource.
Although there are more than 100 million people on LinkedIn, I am constantly surprised by the number of lawyers I know who are not on it or have only a bare bones profile.
Being on LinkedIn no longer means you must be looking for a job. In fact, I recently read that a BTI survey showed that 70% of corporate counsel use LinkedIn as a tool and that 50% of corporate counsel stop and think a minute before hiring a lawyer who lacks a credible online presence in addition to their official law firm bio.
Reality: You should develop an individual web presence regardless of whether you are looking for a job now or might be later, and regardless of whether you already have a website or are part of a law firm’s website.
Job Search Tips # 1-4 Bottom Line: distinguish yourself by working, selling and continuing to learn, and by showcasing yourself online.
If you are ready for coaching to improve your job search, please contact me.
Wednesday, July 20, 2011
Solo Lawyers: Build a Strategic Network
Look at the lawyers in your network and also where your work comes from. Are occasional referrals due to conflicts frequent enough to justify your time? Think about where you can get the greatest return on your time and provide the most value to others who might help you in return.
I know hundreds of solo lawyers who know and hang out with lots of other lawyers who do exactly what they do. ie. criminal defense, family law, consumer bankruptcy, estate planning, probate, personal injury, plaintiffs' employment and immigration. They get to know each other through state and local bar sections, continuing legal education classes, etc. These lawyers have similar interests and common challenges but they don't have many opportunities or reasons to refer much business to each other.
If the above sounds familiar and you would like more business from your network, here are three strategies for boosting your lawyer referrals:
1. Develop meaningful relationships with lawyers who practice in a different area of the law. Get to know these lawyers, help them and become the lawyer to whom they refer all inquiries they receive in your niche practice area. You can start by seeking out and meeting these lawyers at networking events instead of standing around talking to your friends/competitors.
2. Develop meaningful relationships with key lawyers and other people who frequently receive inquiries about lawyer referrals. How do you spot these people? They may be people seen as leaders in the local legal community or perceived as having a vast knowledge of it, and other people with extensive networks. They know lots of lawyers who practice in your niche. To receive their referrals you will have to stand out. You have to earn their trust and respect as a lawyer in your niche, and in general as a professional and personally. Knowing them is not enough.
3. Develop meaningful relationships with lawyers outside of your geographic region and become their contact person for any legal issue in your region. You can then make referrals for these lawyers and they will always think of you regardless of the legal practice area involved. Sooner or later you will get clients through them and from the lawyers to whom you refer the other legal work.
Networking is really relationship building and that takes time. Build your relationships more strategically and you will develop more business. The sooner you start, the sooner you will see results.
If you are ready for coaching on building a more strategic network, please contact me.
Wednesday, June 29, 2011
Social Media, Stereotyping Strengths and Horn Blowing
Based on my 22 years in the legal profession, I agree that generally women are less comfortable blowing their own horn than some men seem to be. I don't agree with a view that women are better at building and nurturing relationships and that they are better at using social media to do so.
In fact, I don't see a lot of lawyers using social media to build strong personal relationships. I see lawyers using it to raise their credibility and visibility which is wonderful, but this is not the same as actually establishing and maintaining personal relationships.
Social media is a doorway to relationships but many lawyers stand on the threshold without ever saying hello. For example, if you typically send a LinkedIn request without a personalized message, you are doing exactly what I'm talking about.
Using social media like LinkedIn, blogs and Twitter, plus websites, to provide value, stay in touch and demonstrate knowledge and expertise, increases your credibility and raises your visibility. Regardless of whether you are a female or male lawyer, using social media to do so is often a lower key, more comfortable way to stay visible and/or toot your own horn than sending personal success story emails or walking the halls pounding your own chest.
Why not give it a try?
If you are interested in coaching to enhance your credibility, raise your visibility, develop stronger relationships and bring in more business, please contact me.
Tuesday, June 28, 2011
Alternative Tracks in Law Firms - What Do You Think of Them?
What do you think about firms creating such positions?
What do you want in your career and what's holding you back from attaining it? If you are ready to go for it, please contact me.
Tuesday, May 31, 2011
Positioning For Your Future
No matter your end goal, here are a few basic keys to your future.
1. Start now. It is never too soon or too late to position yourself for a better future as a lawyer. If you don’t have many contacts in your desired field, figure out a way to make them and get started. If you notice that most corporate positions require experience you lack, find a way to fill that gap or demonstrate the same skills in a different setting. If you want to be a judge, start developing name recognition with either the people who could elect you or those who could appoint you.
2. Build on your strengths. Assess your professional and personal strengths and capitalize on them. Rather than spending most of your time trying to fix your weaknesses, spend more time developing your natural strengths. For more on this approach, check out various books on strengths identification and development by Marcus Buckingham, Donald Clifton and Tom Rath.
3. Be the lawyer you would want to hire. A potential interview question is: “How would your co-workers describe you?” Regardless of your future goals, make sure you really are living up to how you would want your clients or co-workers to describe you. Acknowledge this and start aligning your behaviors with your values. If you are behind on entering your time, you keep breaking promises to clients, or you have trouble staying focused on projects until completion, chances are you aren’t being the lawyer you would want to hire.
You can wait for your future to happen to you or you can control what you can and start positioning yourself. String together a series of small steps to make these changes and then keep going. It’s your future.
If you would like lawyer coaching to help position yourself for your future, please contact me.
Sunday, April 17, 2011
Lawyer Marketing & Business Development: Be Strategic
Rarely, however, did experienced partners advise younger lawyers in firms how and why to be strategic about business development. Rarely did, or do, they talk with them about how people find and hire lawyers, or how and why business might develop from extra curricular activities.
Therefore, associates across the country joined local alumni groups, junior chambers of commerce, women's groups, athletic clubs, etc., without a clue as to how legal work might come their way as a result. And, as a result, they spent a lot of time in those groups without ever getting much legal work.
The main mistake was the lawyers' lack of strategy about who and why people might hire them. They never thought about who they wanted calling them or referring a client to them.
Such lawyers never created a strategic plan that (1) identified a target market of potential clients and referral sources, and (2) laid out how they would reach that target market. Instead, they spent their extra time networking without a plan, hoping that someone they knew would someday need their services or know someone who did.
Granted, lawyers in general, within and outside of firms, are much more sophisticated now in terms of marketing and business development than 22 or even 5 years ago. But I find that many lawyers still do not approach marketing and business development with a clear idea of who they want to hire them and how that market will know of them when they need their services.
People do business with people they know, like and trust. People hire lawyers they know, like and trust. But being known, liked and trusted is not enough to develop business. To get retained as a lawyer, you have to be known, liked and trusted by the people who will need your services or refer you legal work in your practice area.
You can be highly admired and incredibly valuable in your local alumni group but if no one in the group is likely to ever need a commercial litigator or business tax lawyer, or know someone who does, do not consider your involvement to be business development and marketing. It may be an important part of your personal plan, but it is not part of your business development plan.
If you want coaching to create and implement a strategic marketing and business development plan that works for you, please contact me.
Friday, April 8, 2011
Job Search Tip #3 for Lawyers - When You Are Not Working, Sell or Learn
Selling here means selling yourself. You have to network to develop relationships so that people get to know, like and trust you. Raise your visibility, get involved and get known for your great and unique qualities. If you hide at home or in your office, searching online or only asking people to tell you of openings, you are not selling yourself.
Keep learning. Use part of your time to learn a niche area, write an article, become knowledgeable about something that can help you stand out, or take time to develop more of your skills. This will help you get a job and get clients in the future.
Use your time to position and distinguish yourself. If you don't believe this is useful, ask yourself why someone would select you for an interview among all of the other candidates. What makes you stand out for the jobs you are seeking? Isn't it time to make that happen?
Next post's job search tip: Develop a Presence on the Web.
If you are ready for coaching to improve your job search, please contact me.
Tuesday, April 5, 2011
Job Search Tip #2 for Lawyers - Start Working For Free
Since they had nothing but time on their hands, it was surprising that only the first of these lawyers started working for free. The other two did no legal work whatsoever - - a missed opportunity to add legal experience, develop their skills, demonstrate initiative, expand their network, obtain more references, and create a longer track record of success.
You can be like the second two, view your situation as beyond your control and almost give up. Or you can focus on what you can control and use part of your time to work for free to gain legal experience and make valuable contacts.
If You Are Not Working, Start Working For Free.
Following are a few ways you might work for free as a lawyer. It is important to choose areas of law that actually interest you and that you believe will help you in your specific search. It is also important to note that I am not advocating working for free as a lawyer at a law firm or other for-profit entity.
-Do pro bono work for your local legal aid office or bar association.
-Provide legal advice, administrative or other help for non profit organizations.
-Get creative and work on legal initiatives for a community group, city council, school board, the State Bar, etc.
-Research and get involved with relevant legal issues, proposals and potential legislation at the local, state or federal level.
-Work with student clinics in law schools, universities or colleges.
-Write a legal column for your local newspaper.
The bottom line: if you take initiative, you can make something happen in your job search by using your law degree and free time to make things happen for other people and organizations. Choose wisely and you will use your legal skills, enhance your resume, expand your network, make valuable contacts, get more references, and help others at the same time. By doing so, you will better position and distinguish yourself in your job search.
Next post's lawyer job search tip: Sell or Learn.
If you are ready to improve your job search through coaching, please contact me.
Friday, April 1, 2011
Job Search Tip #1 for Lawyers - Stop Applying For Everything
He was mad. He had been told during an interview that he was overqualified. It was a first year associate position doing work he knew he wouldn't like, for very little pay, in a work environment he would not otherwise choose, but he needed money. He was mad for a while.
If these examples sound like you, or your job search strategy is to spend all of your time online applying to every law related job you find, and/or sending your resume to every law firm within 75 miles, stop and think for a minute. What is your ROI? What is the return on your time and efforts?
If all you are getting in return is mad, depressed or burned out, don't give up all hope. You don't have to start studying for another state's bar exam. There is a better way.
First, Stop Applying To Every Legal Job Posting You Find.
When you limit your efforts to jobs you actually want and for which you are a strong candidate, writing cover letters is easier. You will notice it immediately. You will know how your skills, experience, interests and background fit the job description and the value you will bring to the employer. Your letter and application will be more persuasive. Your fit and desire will show more convincingly in an interview.
By being selective about the jobs you apply for, you are more likely to stand out and you will save time, money and energy.
Why set yourself up for depression or frustration from rejection or silence about positions for which you had no reason to stand out or jobs you didn't want? That can't be the best possible use of your time and resources.
Next post's law job search tip: If You Are Not Working, Start Working For Free.
To improve your job search through coaching, please contact me.
Tuesday, March 8, 2011
How Not to Conduct a Job Search (Lawyers & Law Students)
2. Spend all of your free time searching online for job postings.
3. Mail your resume to every law firm in the area.
4. Apply for lawyer jobs you don’t want.
5. Ask for generic help.
6. Have no LinkedIn profile or just a bare bones one.
7. Internalize things you can’t control.
Does your job search look like this? Does someone you know do these things? What are the results?
I see lawyers and law students conducting job searches this way all the time despite the wealth of good advice available about how to conduct a personalized search. And instead of interest and success, these common search tactics quickly lead only to frustration, exhaustion, burnout, continued unemployment or still being stuck in the same job.
Looking for a lawyer job in this economy can be incredibly hard and time consuming. There is no simple or easy solution and no single plan fits everyone. But if your job search isn't producing any results, not even a nibble, stop doing what isn't working. Seriously, look at the list above and stop doing what isn't working. At the very least you will stop wasting your time, energy and money.
Stay tuned here for how these tactics hold you back in your job search and tactics to replace them.
If you are ready to improve your job search through coaching, please contact me.
